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Senior Digital Marketing Executive

Corporate
Pune
About Us
SG Analytics (SGA), a Global Insights and Analytics company, focusses on ESG, Data Analytics, and Investment & Market research services. The company has presence in New York, San Francisco, Austin, Seattle, Toronto, London, Zurich, Pune, Bengaluru, and Hyderabad and growing consistently for the last few years.

SGA is a Great Place To Work (GPTW) certified company, and with its thriving work environment shaped by a growth mindset, abundant learning & collaboration opportunities, and a meritocracy-driven culture, SG Analytics has also been awarded regional best employer in 2016, 2018 & 2020.
Job Description
  • Increase search engine      ranking and discoverability through using SEO best including keyword research, trending topics and keyword search, link building and on-page      audit for the website.
  • Design and optimize funnel  using CRO tactics to drive leads to the website
  • Crafting website      optimization strategies and making data-driven decisions to increase  traffic, A/B testing, improve performance, and keeping content up to date.
  • Monitor, analyze and share recommendation based on competitive research, GAP analysis and market  research to improve website experience.
  • Monitor and improve website UI and UX to enhance user journey on the website while ensuring lower exit  rates and bounce rates.
  • Implement all digital marketing strategies across multiple platforms (Content Marketing, social media, Email Marketing, SEO, PPC, Website Development).
  • Regular testing of the      website including QA, functional testing and reporting the issues to the  web development team.
  • Prepare newsletters and advertising emails and plan their distribution across multiple platforms.
  • Strategize, launch & monitor optimized online adverts through Google AdWords, Facebook, Instagram, LinkedIn, etc., to increase brand awareness.
  • Prepare weekly, monthly, and quarterly performance reports of all digital marketing activities using HubSpot and Google Analytics
  • Gather insight on current digital marketing trends and keep strategies up to date.
  • Reviewing and evaluating a website for bots, identifying broken links and pages, monitoring coverage issues on website and rectifying them

Job Requirement
· MBA/PGDM/Advanced Digital Marketing Course
· At least 2+ YEO working with CMS such as WordPress, Joomla, Wix, HubSpot CMS etc.
· 2+ YEO with Google Tag Manager, Google Analytics, Google Trends, SEMrush, Hotjar, Ahrefs, MOZ, Screaming Frog
· Hands-on experience of UTM codes implementation, tracking, reporting, and analyzing campaign effectiveness
· Experience with HubSpot, MailChimp, Web user tracking tools, MS PowerPoint, MS Excel, MS Office
· Multiple stakeholder management including internal teams, external vendors, marketing agency, etc.
· Excellent reporting skills, presentation skills and strategic thinking ability
· Excellent communication skills both written and verbal; content writing experience will be a plus
· Coding knowledge will be plus with technologies such as PHP, HTML, CSS

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