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Assistant Manager - SEO

Corporate
Pune
About Us
SG Analytics (SGA), a Global Insights and Analytics company, focusses on ESG, Data Analytics, and Investment & Market research services. The company has presence in New York, San Francisco, Austin, Seattle, Toronto, London, Zurich, Pune, Bengaluru, and Hyderabad and growing consistently for the last few years.

SGA is a Great Place To Work (GPTW) certified company, and with its thriving work environment shaped by a growth mindset, abundant learning & collaboration opportunities, and a meritocracy-driven culture, SG Analytics has also been awarded regional best employer in 2016, 2018 & 2020.
Job Description
  • Develop plans and strategize SEO activities for all company owned service and product websites to increase organic traffic and reach across geographies including APAC, EMEA, North American regions.
  • Prepare weekly, monthly, and quarterly reports and presentations for all the SEO efforts by analyzing the data and insights.
  • Prepare SEO strategies to meet quarterly and yearly SEO traffic targets and revenue goals.
  • Reviewing technical SEO issues and working closely with web developers to get issues fixed.
  • Optimize website content, SEO parameters (keywords, meta data, internal links, canonicals, etc.) and user journey.
  • Strong Awareness About Google Algorithm Updates, Work with the Development Team to Ensure SEO Best Practices are regularly updated on the website.
  • Conduct Competition Analysis, Prepare Reports on New Findings and Share recommendation for improving the website traffic.
  • Direct off-page optimisation.
  • Strong understanding of earned media platforms and experience in SEO and content marketing.
  • Performing periodic technical audits of all company websites making short- and long-term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals) etc.,
  • Metrics-driven marketing mind with eye for creativity.
Job Requirement
  • Minimum 6+ years of experience in SEO.
  • Understanding of marketing channels, funnel, and customer journey on a website.
  • Strong knowledge of Google Analytics/GA4, Google Tag Manager, Google Search Console, Data Studio.
  • Experience with site audit tools such as SEMRush, Screaming Frog, GTMatrix, Pingdom, etc.
  • Ability to manage small teams and collaborate with multiple stakeholders and vendors.
  • Strong communication skills, reporting and presentation skills.
  • Well versed with MS office tools.
  • Strong analytical ability and should be capable of generation insights and recommendation based on data.
  • Knowledge of UTM codes and tracking, event tracking, conversion tracking, triggers, and remarketing tags.
  • Experience in Hubspot will be an added advantage.
  • Knowledge of HTML, CSS, PHP will be a plus.

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