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Marketing Generalist

About Us
SG Analytics (SGA), a Global Insights and Analytics company, focusses on ESG, Data Analytics, and Investment & Market research services. The company has presence in New York, San Francisco, Austin, Seattle, Toronto, London, Zurich, Pune, Bengaluru, and Hyderabad and growing consistently for the last few years.

SGA is a Great Place To Work (GPTW) certified company, and with its thriving work environment shaped by a growth mindset, abundant learning & collaboration opportunities, and a meritocracy-driven culture, SG Analytics has also been awarded regional best employer in 2016, 2018 & 2020.
Job Description
We are looking for Marketing Generalist for execution and coordination of general marketing responsibilities at SG Analytics.

About the role:
Demand Generation
Working on on-page and off-page SEO activities to create leads pipeline for sales to follow up
Driving social media and other web-based campaigns to create leads pipeline for sales to follow up
Ideating and executing webinars and email campaigns to push leads into the pipeline
Coordinating for event logistics for prospect intimacy campaigns
Brainstorming on new ideas and driving new marketing initiatives and campaigns
Content Marketing
Planning and promoting thought leadership content pieces like white papers, case
studies, blogs, research reports, testimonials and other content collaterals
Creating brand collaterals and sales enablement content like presentations, technical
support documents, product literatures, custom sales documents etc.
Tracking key competitors’ messaging and accordingly refining Verdantis messaging across collaterals to differentiate it in the market
Managing the website and keeping it updated
Marketing and Communication
Coordinating and executing customer advocacy programmes and media visibility (press releases, customer win announcements, case studies etc.)
Coordinating with influencers such as analysts and subject matter experts in the space for building Verdantis brand image
Performing account-based mktg. activities to ensure that leads move from one stage of the sales cycle to another
Team Management & Collaboration
Collaborating with internal stakeholders and knowledge sources for working on all content and demand generation activities
Being the point of contact for general marketing activities for SGA
Working with designers to churn out high quality creatives
Managing the budgets assigned for specific activities assigned and ensuring it delivers results
External vendor and partner management where ever required.
Job Requirement
Management graduate with a flair for marketing
2 to 4 years’ experience, preferably in a B2B environment in IT industry
Good grasp on marketing concepts & ability to apply this knowledge practically
Ideally should have SEO and digital marketing experience and should be acquainted with best practices in online marketing activities
Should have good marketing acumen to deliver on demand generation and content marketing programmes
Good written & oral communication skills
Experience in writing content for social media, emails, blogs, etc.
Creative individual with an analytical mind
Knowledge of marketing automation tools like Salesforce, Eloqua and CMS platforms like WordPress would be a added advantage.

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